The Office of Strategic Advancement (OSA) oversees a range of essential services to build greater awareness of, support for, and giving to the University. They include:
Alumni relations
Media relations
Communications
Identity and brand management
University publications
Government relations
Event planning
Fundraising and philanthropy
Community engagement
Supporting CDU’s Plan
OSA’s integration Of reputation and image with key audience engagement is a critical element of CDU’s Five-Year Strategic Plan, and it involves such activities as:
Cultivating important external relationships and partnerships, and creating opportunities for those partners to share and support CDU’s goals and objectives
Developing and overseeing community education efforts to increase understanding of CDU’s mission and community commitment
“Telling the CDU story” and the successes of our students, faculty, staff and research efforts
Educating the public on the rich history and legacy of CDU and its Mission as a “community-founded” institution
Building pride among students, faculty, staff and alumni
Increasing university funding and scholarship opportunities
