Office of Strategic Advancement

Advancement and Development

The Office of Strategic Advancement (OSA) oversees a range of essential services to build greater awareness of, support for, and giving to the University.  They include:

• Alumni relations
• Media relations
• Communications
• Identity and brand management
• University publications
• Government relations
• Event planning
• Fundraising and philanthropy
• Community engagement

Supporting CDU’s Plan

OSA’s integration Of reputation and image with key audience engagement is a critical element of CDU’s Five-Year Strategic Plan, and it involves such activities as:

• Cultivating important external relationships and partnerships, and creating opportunities for those partners to share and support CDU’s goals and objectives
• Developing and overseeing community education efforts to increase understanding of CDU’s mission and community commitment
• “Telling the CDU story” and the successes of our students, faculty, staff and research efforts
• Educating the public on the rich history and legacy of CDU and its Mission as a “community-founded” institution
• Building pride among students, faculty, staff and alumni
• Increasing university funding and scholarship opportunities