About CDU

About CDU

CDU Graphic Standards and Logos

  • The CDU logos, along with specifications and guidelines for their use, are available to vendors and other partners who need to employ the University’s visual identity elements on this page as downloads.
  • The visual identity elements include:
    • Our logo and related visual representations
    • Our colors or palette, both primary and secondary
    • Our typography, or fonts
    • Our imagery, or photos, illustrations and graphics
  • The logo treatments, in a variety of popular printing formats, include:
  • Logos
  • Colors: 
    • Use only the colors specified here in our primary and secondary palette, and in the manner specified for all print, digital and outdoor applications.
    • For the logo, the inner oval must always “knock out” to white and never show any background colors.
  • Typography: 
    • CDU has sets of fonts for all applications: logo, print, web/digital and outdoor/OOH. They’ve been selected specifically to enhance our brand and visual identity, and to make it more distinctive. They include:
      • Optima and Adobe Garamond, which are used only with the logo in all applications. 
      • Foco Regular and Foco Italic, which are used for the University name and tagline in all applications.
      • The Foco family is also used, in all applications, for subheads, body copy and captions, according to the summary.
      • Delicato Pro and the Delicato Pro family, which are used, in all applications, for headlines and subheads larger than 14 pts., according to the summary.
      • Nautica Regular and Nautica Medium, which are used, in all applications, when a script style font is indicated—as in special occasion invitations.
  • Imagery:
    • Our imagery includes the pictures, graphics and illustrations we use to tell our story.  Our photos should be well-lit and high-quality. They should also be of sufficiently high resolution for the application. The photos should be simple in their composition, without too many competing or conflicting visual elements.
    • Our illustrations and graphics should be simple and easily understandable for the application. They should be high-quality, professionally drawn and rendered in our color palettes. We should never use clip art.
    • The charts and graphs we use to convey data and illuminate more complicated information should be clean, uncluttered and straightforward. As with the rest of our imagery, our charts and graphs should utilize our color palettes.
    • The Foco font family should be used for all elements of charts, graphs and illustrations to ensure easy readability across all media.