Martha Valverde is President of HealthChoices of California Insurance Services and the Founder and President of Medifam of California.  Martha founded HealthChoices of California, an insurance agency that specializes in health care benefits in 1990. With more than 18 years of health care experience, Martha has extensive knowledge of all healthcare plans and benefits, program development, strategic planning and marketing and has consulted with a diverse group of organizations throughout the years. Martha also works with various public health care programs at the County, State and Federal level. 

As president of Medifam of California, Martha is intimately involved and committed to providing access to the many uninsured and underserved families in need of affordable healthcare. She has spent countless hours building relationships with health care professionals has developed a network of physicians, medical groups, hospitals, dentists and optometrist that are committed to provide affordable healthcare access and valuable healthcare resources and education to everyone in need.     

Her passion and dedication for helping the uninsured and underserved keeps her busy as she is involved in many community events ranging from health fairs, educating employers on health care access programs, providing healthcare education to churches and schools